Pepper farmers are very happy, the psychology and economy of farmers this year are better, so there is less of a situation of massive selling at the beginning of the season like every year. According to the agricultural product price survey system, on February 25, 2025, the pepper price purchased by traders at farmers’ gardens was in the range of 158,000 – 161,000 VND/kg.

Specifically, in Dak Lak province, pepper was purchased at 161,000 VND/kg, down 1,000 VND/kg compared to February 24. In Dak Nong province, pepper was purchased today at 161,000 VND/kg, down 1,000 VND/kg compared to the previous day.

Pepper prices in Gia Lai are slightly lower, at 159,000 VND/kg. In Dong Nai, Ba Ria – Vung Tau, Binh Phuoc provinces, pepper prices fluctuated at 158,000-159,000 VND/kg.

Although pepper prices decreased slightly by 1,000-2,000 VND compared to mid-February 2025, they were much higher than the price of 144,000 VND/kg on December 31, 2024, and still nearly double the price of 80,000 VND/kg at the same time last year.

The average dry pepper yield in the country is calculated at about 2.2 tons of dry pepper/ha. With the current selling price, each hectare of pepper cultivation generates an average revenue of 330 million VND, with a profit of over 200 million VND/ha.

In the world, pepper prices are fluctuating slightly up and down, in which the price of black pepper Lampung Indonesia on February 24 increased by 69 USD/ton compared to the previous trading session; in contrast, the price of white pepper Muntok decreased slightly – down 2 USD/ton.

At the end of the trading session on February 24, the International Pepper Community (IPC) listed the price of Lampung black pepper (Indonesia) at 7,356 USD/ton, up 0.94%; the price of Muntok white pepper was 10,125 USD/ton; the price of Brazilian black pepper ASTA 570 was 6,800 USD/ton. The Malaysian pepper market tends to be stable and sideways, currently the price of Malaysian black pepper ASTA is sold at 9,500 USD/ton and the price of white pepper ASTA is at 12,000 USD/ton.

The Vietnamese pepper export market continues to be stable and the price has decreased slightly compared to a few days ago, but is still very high compared to 2024.

According to data from the General Department of Customs, in January 2025, Vietnam exported 12,958 tons of pepper, bringing in 87 million USD. Compared to the same period last year, pepper export volume decreased by 25.9% but turnover increased by 25.1%. During the month, the average pepper export price reached 6,755 USD/ton, up 68% over the same period last year.

In January 2025, Vietnam exported pepper to 30 major markets. The United States was Vietnam’s largest pepper export market with 21.7 million USD, up 8.4% over the same period in 2024. The following markets were Germany with 9.36 million USD, up 112% compared to 4.41 million USD in the same period; India with 6.98 million USD, up 23.7% over the same period. Vietnam also earned 4.24 million USD from pepper exports to the UK, up 112% compared to 2 million USD recorded in January 2024; to South Korea with 3.43 million USD, up 6.5%.

The total export turnover of pepper to the above 5 markets reached 45.7 million USD, accounting for 52% of the export value of this item of Vietnam.

In addition to the above 5 markets, Vietnam also exported pepper to the Netherlands with a turnover of 3.25 million USD, down 16.6%; Pakistan with 2.6 million USD, up 82%; Spain with 2.08 million USD, up 84%; Russia with 1.6 million USD, up 59%; Japan with 1.49 million USD, up 22%…

Markets with high growth in pepper export turnover also include Ukraine with an increase of 77% (reaching 0.16 million USD); Australia with an increase of 63% (reaching 1.16 million USD); Kazakhstan with an increase of 340% (reaching 0.22 million USD); Belgium with an increase of 64% (reaching 0.51 million USD)…

In the ASEAN bloc, Vietnam exports pepper to 4 member markets, including the Philippines, Thailand, Malaysia and Singapore. Specifically, pepper export turnover to the Philippines in January 2025 reached 2.58 million USD, down 3.3% over the same period last year; Thailand with 2.19 million USD, up 2.8%; Malaysia with 1.17 million USD, up 116% and Singapore with 0.2 million USD, equivalent to the same period last year.

In 2024, Vietnam exported 250,600 tons of pepper of all kinds, of which black pepper reached 220,269 tons and white pepper reached 30,331 tons. Total pepper export turnover in 2024 reached 1.32 billion USD, of which black pepper reached 1.2 billion USD, white pepper reached 200.6 million USD. Compared to 2023, the export volume in 2024 decreased by 5.1%, but the export turnover increased by 45.4%. The average export price of black pepper in 2024 reached 5,154 USD/ton, up 49.7% and white pepper reached 6,884 USD/ton, up 38.9% compared to last year.

In terms of markets, the United States is Vietnam’s largest pepper export market in 2024 with 72,311 tons, accounting for 28.9% and an increase of 33.2% compared to 2023. This is also the highest record export volume ever, up 21.0% compared to the previous record year of 2021, reaching 59,778 tons.

Followed by the markets: UAE 16,391 tons, up 35.1%, accounting for 6.5%; Germany 14,580 tons, up 58.2%, accounting for 5.8%, the Netherlands 10,745 tons, up 35.2%, accounting for 4.3%; India 10,617 tons, down 17.1%, accounting for 4.2%. China’s imports ranked 6th with 10,549 tons, down 82.4% and accounting for 4.2% of the market share.

The leading white pepper import markets include: the United States 4,121 tons, Germany 4,013 tons, the Netherlands 3,462 tons, Thailand 2,827 tons and China 1,982 tons.

The Vietnam Pepper and Spice Association (VPSA) forecasts that global pepper output in 2025 will continue to decrease while consumption demand is stable. This is the driving force for Vietnam’s pepper exports this year. With the current pepper export price increasing by 68% compared to the same period last year, VPSA believes that pepper exports in 2025 will be very favorable, forecast to reach a new record value, most likely setting a record mark of 1.5 billion USD.

According to VPSA, the Vietnamese pepper industry is shifting from increasing acreage to improving quality, promoting deep processing, diversifying products, and diversifying markets to penetrate deeply into the global pepper supply chain. Currently, pepper prices are high, so many families are boldly investing in taking care of existing pepper gardens and replanting old, low-yielding areas. Many farmers in localities in the Central Highlands are also boldly switching to organic production, ensuring safe products that meet the standards of demanding export markets to increase the competitive advantage of agricultural products.