In the first nine months of 2025, Vietnam exported 144,341 tons of fruits and vegetables to Taiwan, earning USD 159 million, up 2.3% year-on-year, according to Taiwan’s Ministry of Finance. This result helped Vietnam overtake mainland China and rise to become Taiwan’s fourth-largest supplier, holding 14.6% of the market share.

Vietnamese durian at Temple City Supermarket, Taiwan.  Photo: Zhu Minzi

Meanwhile, mainland China exported more than 131,000 tons of fruits and vegetables to Taiwan, valued at USD 150.5 million, marking a 9.4% increase in quantity and a slight rise in export value compared to the same period last year. However, its total export volume was still around 13,000 tons lower than Vietnam’s, allowing Vietnam to surpass China for the first time in this category.

The United States continues to dominate Taiwan’s fruit and vegetable import market, holding a 25.6% market share, largely due to its high-quality and deeply processed products. New Zealand (13.5%) and Japan (11.2%) follow closely behind, focusing on premium fruit segments such as apples, kiwis, and grapes. Vietnam, notably, is the only Southeast Asian nation in the top four suppliers, underscoring its growing competitiveness and expanding presence in the Taiwanese market.

Diverse Products Gain Popularity in Taiwan

Vietnamese exporters freeze durian segments for export to Taiwan.  Photo: Manh Khuong

Vietnam’s exports to Taiwan include a wide range of tropical fruits such as bananas, pineapples, mangoes, dragon fruit, frozen durian, and processed vegetables. The average export price of Vietnamese produce reached USD 1,100 per ton, slightly lower than China’s USD 1,150 and far below the price levels of premium produce from the U.S. and New Zealand.

According to the Vietnam Fruit and Vegetable Association, the country’s growing presence in Taiwan reflects its geographical advantage, competitive prices, and diverse supply sources. However, most exports are still fresh produce with lower added value, which keeps the average price modest compared to global competitors.

Upgraded Quality and Growing Brand Image

In recent years, many Vietnamese exporters have invested in post-harvest technology, packaging, and cold storage systems, helping improve product quality and strengthen the image of Vietnamese goods in Taiwan.

Products like frozen durian, canned pineapple, and dried mango slices have gained strong recognition among Taiwanese consumers, thanks to attractive packaging, clear traceability, and reliable food safety standards.

Improved Logistics Support Export Growth

Vietnam’s increasingly efficient logistics system, with better cold-chain transport and streamlined customs operations, has made fruit exports faster and more cost-effective. This infrastructure improvement plays a key role in maintaining product freshness and supporting stable trade with Taiwan.

Experts say that if Vietnam continues to expand processed product lines, standardize quality, and strengthen branding, it can further boost export value and affirm its position in Taiwan’s high-potential market.

Source: Vnexpress

28/10/2025