In a recent report by France’s public investment bank Bpifrance, Vietnam export potential has been recognized on the global stage as one of the most promising among international markets in 2026.

At a time when global trade remains volatile, many firms still focus on traditional markets such as Germany, the United States, and China. However, Bpifrance encourages businesses to look beyond saturated destinations. Instead, it highlights markets with strong growth potential and lower competitive pressure. Vietnam increasingly fits this profile.

A Market Moving Beyond Low-Cost Manufacturing

Over the past decade, Vietnam has transformed its economic model. It no longer relies only on low-cost manufacturing. Instead, it is building a more dynamic and consumption-driven economy.

Rising incomes in major cities are strengthening demand for higher-quality goods and services. As a result, businesses now seek processed foods, digital tools, advanced machinery, and healthcare solutions.

Because of this shift, French exporters see growing opportunities in value-added sectors. Bpifrance identifies several promising industries:

• Processed foods, as consumers demand higher safety and quality standards

• High-tech agricultural equipment, which supports farm modernization

• Digital business solutions, driven by rapid technology adoption

• Healthcare products and services, due to expanding public health needs

Moreover, Vietnam serves as a gateway to Southeast Asia. Companies can therefore use it as a strategic base to access the broader ASEAN market.

Strategic Implications for Vietnam Export

Bpifrance suggests that effective export strategies in 2026 should look beyond traditional markets and explore those with clear long-term demand and growth potential. Vietnam’s expanding economy and increasing integration into global value chains make it an ideal candidate for expanded export engagement from international partners.

By focusing on products and services with higher added value, both Vietnamese and foreign businesses can elevate the export profile of Vietnam. This includes not only goods but also services such as digital platforms, logistics solutions, and technical support systems that cater to evolving market needs.

Vietnam’s membership in ASEAN and its network of free trade agreements provide exporters with preferential access to regional markets. This strategic position further enhances the appeal of Vietnam’s export activities to global firms and export partners.

Being recognized by Bpifrance as one of France’s top five most promising export markets underscores Vietnam’s growing role in global trade and its emergence as a key focus for international exporters by 2026. With increasing consumer demand, strong economic integration, and strategic advantages in value-added sectors, Vietnam’s export prospects continue to expand.