Insight News

Go Global Strategy: Solutions & Tactics for Vietnamese Businesses

Published on 10.12.25

By October 2025, Vietnam’s exports had reached an impressive nearly 20 billion USD, setting new records. However, according to assessments by the Ministry of Industry and Trade (MOIT), for sustainable development, experts and managers are urgently seeking solutions to promote “Go Global” for Vietnamese enterprises – an essential roadmap to elevate the country’s position and value.

Why Must Vietnamese Enterprises “Go Global” Now?

 

Go Global

Source: Vnexpress

While the domestic market is appealing, the move for Vietnamese enterprises to Go Global is a strategic step, offering dual benefits:

  • Exceptional Growth: Expanding into international markets helps businesses avoid over-reliance on the domestic market.
  • Enhancing Competitiveness: Exposure to demanding markets (such as the EU, US, and Japan) forces businesses to upgrade product quality, services, and adhere to international standards.
  • Building a National Brand: Every successful enterprise on the international stage acts as a brand ambassador for Vietnam.

Breakthrough Solutions to Promote “Go Global”

To successfully promote Go Global, Vietnamese enterprises must undertake fundamental transformations:

1. Innovating Export Models and Maximizing FTAs

  • Fully Utilize FTAs: Free Trade Agreements (FTAs) open the door to preferential tariffs. Businesses need to thoroughly grasp the rules of origin to maximize these benefits.
  • Risk Management: Thorough preparation for legal, tariff, and market risks is a prerequisite to avoiding potential losses.

2. Green Transition and Sustainable Development

The global consumer trend is shifting towards environmentally friendly products. The green transition is not just a responsibility but a competitive advantage, making Vietnamese products easier to penetrate developed markets.

3. Elevating the Value Chain: From Processing to Design

To move beyond simply processing and assembly roles, businesses must focus on:

  • Boosting R&D (Research & Development): Investing in design to create products with unique imprints.
  • Active Supply Chain Participation: Learning from major corporations, shifting from “passive participation” to “active involvement” in the global value chain.

Targeting 2025: Strengthening Competitive Capacity

According to the MOIT, many Vietnamese enterprises still face challenges in meeting international standards and building brand equity. To improve this, focus must be placed on:

  • Lean and Effective Operations: Enhancing the capacity to meet strict standards from international markets.
  • Building Strong Brand Equity: Accelerating communication and applying technology to promote products.

In conclusion, “Go Global” is a long-term journey that requires coordination between government support policies and determined efforts from the enterprises themselves. This is the only way for Vietnamese businesses to not only set export records but also to rise to a higher position in the global value chain.

Source: VnEconomy

8/12/2025

Team Marketing